social media networks
Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be an area of social media to increase marketing and advertising efforts.
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
The power of social media is undeniable and big brands are leveraging Facebook, LinkedIn, and YouTube most often. Find out how they’re using it, how they measure campaign success, and what they plan to do in social as it continues to evolve.
“10 Quick Facts You Should Know About Consumer Behavior” examines the social media brand interaction preferences of American consumers and finds Facebook fans most engaged and active. How can businesses and marketers capitalize on this activity?
Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.