In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital marketing.
Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy.
SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate content, geotargeting, and social advertising.
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required.