Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.
These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects.
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February.
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition.
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics.