SERPs.
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This…
Round up of all things SEO @BrightonSEO
Notes from BrightonSEO 2018: an overview of the sessions, quotes for participants, and key takeaways from the event.
The rise and fall and rise of SEO: notes on Brighton SEO 2018
Notes from Brighton SEO 2018: the ups and downs of SEO over the years, and what to expect at this year's sessions.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a…
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same…
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google…
Laying the foundations of good SEO: the most important tasks (part 2)
It is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow…
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually…
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty…
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and –…
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the…
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it's a continuous work in progress.…
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish…
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across…
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies…
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not…
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that…
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing…
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content,…
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations…
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the…
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