SERPs.
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to…
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect…
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off…
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they…
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after…
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search…
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is…
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at…
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Why Your PPC Bidding Needs to Evolve
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance…
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the…
Does Video Enhance Predictive Search?
Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help…
Is Your Content Working Better for Someone Else?
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings.…
The Time to Transition to Bing Shopping Campaigns Is Now
If you presently use Product Ads, consider these insights about the benefits of upgrading to Bing Shopping Campaigns. Here's a step-by-step tutorial…
Scaling Link-Building: Sustainable Practices for Enterprise Clients
How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your clients will…
How To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude…
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help…
8 Ways Content Marketing and SEO Can Work Together
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can…
Google Summoned to Remove Links to Articles About ‘Forgotten’ Articles
The U.K.'s data privacy watchdog has ordered Google to remove search links to news articles about Right to be Forgotten link removals.
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the…
Google Now Adds Quote Cards That Lack Attribution
The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in a list…
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