SERPs.
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business.
“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success
Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
Google Tests Live Chat in Search Results
The search giant is experimenting with integrating Google Hangouts into its search results.
Of Site Moves and Search
All you need to know in order to produce a successful site move in the search engines is to understand what's changing,…
What to Do When Your Organic Landing Page Isn’t the Optimal Page
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get…
Fast SEO Competitive Analysis Part 3: Search Presence
This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as…
Bing Adds Search to Microsoft Office
Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that…
Bing Testing Search Carousel as Google Rolls Out Replacement
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR),…
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with…
Penguin 3.0: A Proven Roadmap to Recovery
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but…
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid,…
PageRank Dead? – What Will Replace the “Green Standard?”
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good…
Have Your Doctor’s Appointment Right in Google Search Results
Google is currently testing a new feature that will allow users searching for medical-related information to connect directly with doctors via its…
Right to Be Forgotten: Google Refreshes Stats
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
The Evolution of SERPs and User Behaviors
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP…
Drop the Beat: Bing Adds Song Lyrics to Search Results
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right…
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its…
Bing Unveils Responsive Design for Image Search
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure…
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we…
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…
Link Source in Google Knowledge Graph is Something of a Coin Toss
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
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