SERPs.
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on…
Google Launches Improved Sitelinks Search Box
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to…
Owned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search…
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links:…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
How Google Pigeon Impacted Local Queries, and What You Can Do
Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
Star Ratings of a Different Color: Google Testing New Formats
Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.
Yahoo, Bing Flirt With New Search Interfaces
Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the…
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Want to Control Your Fate? Own Your Measurement Plan
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on…
Google Tests Search Results Format Minus Carousel
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile…
Microsoft Tests Specialized Chips for Increased Search Speed
Microsoft developed a new board, "Catapult," that contains a reprogrammable chip aimed at solving the problem of slow search result loading.
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
How to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content…
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program --…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
Google Rolls Out Publisher Center to Improve News Discovery
The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google…
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
Blogger Fined for Top-Ranked Restaurant Review
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing…
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports…
Google Now Calculates Bitcoin Prices in Search Results
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to…
Implementing the SEO Quality Gate
Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal…
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