SERPs.
6 Ways to Make Your Search Results Shine
There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup…
Bing Adds New Twitter-Based Search Features
Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and…
Keeping Your Head Above Water in the Google Lagoon
Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the…
2 New Google Mobile Search Tests: Larger Titles & Info Cards
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries…
Google to Remove Author Images from Search Results
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and…
Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research…
Links Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some…
Videos Dominate Universal Search Results 65% of the Time [Study]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in…
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2…
Search Engine Basic Concepts
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search…
Ten Timely Tips for Terrific Title Tags
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to…
Is comScore’s Google Search Share Data False? Not Exactly
Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many…
Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics.…
Google Launches Panda 4.0
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out…
Bing Adds Food & Drug Information to Snapshot Results
Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick…
The Ultimate Entrepreneur’s SEO Checklist for 2014
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the…
Google Brings NHL, NBA Video Highlights to Search Results
Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search…
Vine Search Offers New Opportunity for Brands
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some…
Your SEO Competition Isn’t Who You Think It Is
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The…
Rank Still Matters in the Age of Secure Search
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success.…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data…
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze…
From Link Building to Link Earning: 3 Ways to Transition
Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn…
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