SERPs.
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing"…
Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
SEO for Startups & New Businesses: An 11 Step Plan
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps…
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}
A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…
Will ‘Softer’ Google Panda Help Small Businesses Rank Better?
Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted…
Rule the SERPs: Become an Expert
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to…
Show Me the Menu: Google Now Displays Restaurant Menus in Search Results
You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results,…
Matt Cutts: Submit Scraper Sites That Outrank You on Google
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where…
Google Powers ‘American Idol’ Voting, See Live Results in Facebook
Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from…
Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as…
Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would…
Bing to Showcase Winter Olympics Data in Search Results
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is…
4 Website Testing & Optimization Tips For More Revenue
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible.…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in…
8 Deciding Factors that Influence SEO Keyword Prioritization
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for…
Google Search Features Images, News or Shopping Results 34% of the Time [Study]
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what…
6 SEO Predictions for 2014
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number…
Google Search Results Add Details About Notable Websites
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such…
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions.…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search…
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated…
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