SERPs.
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare;…
Google Webmaster Tools Now Provides More Specific Search Query Data
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also,…
Link Building the Right Way in 2014
Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results,…
A New Direction for SEO in 2014: The Secure Search Manifesto
Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key…
Did Google Help or Hurt SEO in 2013?
Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as…
Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get…
Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content…
Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha
Majestic SEO has released an update to their Search Explorer Alpha tool, which now includes live rank factors and a new link…
The Actual Impact of PPC on Sales [Case Study]
PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more…
Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers
Two new Google Search updates make it easier for users to find more in-depth information on any given topic and to compare…
SEO: You’re Now Being Graded on the Curve
Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works…
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business…
Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch
Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how…
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able…
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5…
Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…
Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad…
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…
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