SERPs.
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a…
Yandex: Queries Now Influence Search Results, Suggestions ‘Within Seconds’
Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results…
New Bing Integrated Search App Coming With Windows 8.1
New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view…
Google Talks Back: Conversational Search Available on New Version of Chrome
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about…
Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3…
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established…
How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality
The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on…