SERPs.
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search…
ChaCha Refocuses Business Model on Mobile Text Search
Almost two years ago, ChaCha launched a service that enabled users to conduct a live chat with a “search guide” to aid…
Google Serves Up Search Within Search Results
Yesterday, Google announced that it is rolling out its new Search within a Site feature. When searching for specific sites instead of…
Global SEO Strategy: Advanced Search for Large Enterprises
Global search engine optimization means more than mastering universal search concepts. IT does matter in global SEO.
SEO Site Clinic: American Express
American Express SEO shredded in site clinic. Will AmEx accept an Au Natural SEO Challenge?
SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
If you read only one blog post this weekend, let me micropersuade you to read Steve Rubel’s SEO Shenanigans Pose a Clear…
American Express Axes Ellen DeGeneres: Au Natural On Amex Site
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au…
Google PageRank: Simplified
On a scale of 1 to 10, what's your Google Toolbar PageRank? Why high PageRank is Fool's Gold.
Universal Pictures: Optimizing Video for Search
Make your SMB videos number one at the universal search box office.
Google to Test Video Ads on SERPs
Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer,…
The 411 on Local Search Data for Business
Is your local search data accurate? Here's how -- and where -- to update your local search listings.
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Search Comes Full Circle?
Reading the search headlines these days, it may seem like we’ve gone a long way to get right back where we started:…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
Search not understood and used in PR campaigns
The Public Relations Society of America’s Los Angeles chapter holds an event in January of each year where they have a panel…
Highlights from the SEW Blog: January 21-25, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
HTML Title Tag Defines Your SEO Strategy
Search engine optimization for small business starts with a title tag. Here's how to DIY in SEO.
Top 5 Search Engine Marketing Trends 2008
Understand top SEO and SEM trends and search engines are gold mines. If not, welcome to the search engine salt mines.
Search Marketing “Resolutions” for 2008
We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.
Google Universal Search Makes SEO More Powerful
Google Universal Search: SEO wins and PPC loses. Here's why.
SEW Experts: Google Universal Search Makes SEO More Powerful
Universal Search, a.k.a. blended search, is changing the SEO game. In today’s au Natural column, “Google Universal Search Makes SEO More Powerful,”…
New Search Engine Trends, Old SEO Troubles in 2007
Google steals ball from Ask, slam dunks blended search? All Flash, no cash? And SEO earns SMO badges.
Large Enterprise SEO: CMS Duplicate Content
For large sites, CMS-created duplicate content obliterates SEO. How to survive.
Interview with Microsoft’s Grad Conn
My interview of the week is with Grad Conn of Microsoft. In the interview we take a detailed look at the unique…
Page 33 of 40