SEOs.
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid…
Dear CMS: Don’t Hinder My Search Results
Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If your technology…
SearchDay | The Best Links Come from Knowing Thy Self
Today's search engine marketing news and opinion: The Best Links Come from Knowing Thy Self; Microsoft Debuts New Bing TV Ads; Google…
SearchDay | Google Changes Course on Nofollow
Today's search engine marketing news and opinion: Google Changes Course on Nofollow; GM Won't Come Back from Bankruptcy, If Searches are Any…
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now…
Customer Segmentation and SEO — A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper…
Maintaining an SEO Log
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to…
SearchDay | 10 Ways Twitter Can Make Money
Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on…
Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there…
SearchDay | Google Conversion Optimizer: The Best-Kept Secret in PPC?
Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than…