SEOs.
Analytical Measurement & SEO: Ignorance Isn’t Bliss
Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess…
PR Is Not A White Hat SEO Technique
Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content,…
Technical SEO: Tools and Approach
Where do you start? What types of areas should you be investigating, and why? What factors really matter? What tools should you…
Bamboo Update Restores Sites Dropped by Google Panda
Although it was targeted toward sites lacking good content, many quality sites were also affected by Google’s Panda update last February. Now,…
What if JC Penney Link Buying is Just the American Way?
British SEO tools company, Linkdex, has released data to Search Engine Watch that suggests, in their assessment, that JC Penney’s link buying…
Is the Google Pandapocalypse Near for the UK and Beyond?
It’s now been more than a month since Google’s Panda update rolled out in the U.S. Panda’s aftermath, not surprisingly, was the…
Old Black Hat SEO Tricks Still Work
This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility…
The Slippery Slope of SEO
Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's…
Search Week in Review for March 19, 2011
Here’s a recap of this week’s columns and news stories for the week of March 13 to 19, as reported by Search…
Microsoft Sites Jump to Second Place in Video Content Ranking
ComScore Video Metrix has just released data showing that 170 million U.S. Internet users watched online video content in February for an…