SEOs.
A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather…
Back to Basics – SEO 101
By employing some basic SEO (keyword research, competitive analysis, writing effective title tags), combined with good link building and pages with content…
Cloaking: A Guide From Google
It seems Google will err on the side of purity and penalize sites not following their directions. Comments such as, "There is…
Video SEO: Video Metadata Optimization
YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really…
What SEOs Can Learn from Savvy Affiliates
SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated…
SEOs Strike Out as Google Encrypts Signed-in Search Data
Google has made a major privacy change to the way secure search works for signed in users of its services. However the…
Search Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.”…
Google News: Key Ranking Factors [Study]
Google News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey…
8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are…
5 Ways SEOs Can Work with Social Media Managers
An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should…