SEOs.
Google’s Knowledge Graph: Implications for Search & SEO
The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
In-House SEO Interview: The Hidden Heroes of Search
In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips…
12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve…
SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of…
Google Wants You To Use Keyword Metatags… No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via…
How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager…
Google is ‘No Longer a Black Box’ at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black…
Content is King & Other White Lies We Tell Ourselves
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately…
Are Directory Links Still Worth Doing?
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the…