Four groups of Canadian marketing professionals are set to converge at SES Toronto for a collaborative get-together with SES attendees, speakers, and exhibitors. Before we get there, the group organizers discuss the dynamic digital landscape.
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights.
Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion.
B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these critical action items to spearhead the converged media imperative.
The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences in search patterns and behavior of this overlapping audience, representing different marketing opportunities.
On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user and plan holistically. Here are some core on-site attributes and how to best utilize them.
Covario took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases.