SEM.
Desktop Search & The Search Marketer
Fredrick Marckini weighs in on how desktop search may impact search marketing: Google’s Desktop Search Could Change SEM Forever, from ClickZ. A…
Most Search Marketers Unsophisticated
Another bit of catch-up from last week, news of a report from JupiterResearch that finds search marketers still have a lot of…
The Sophisticated Search Marketer
A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns…
Local Search: Missing Pieces Falling into Place
Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is…
Web Feeds, Blogs & Search Engines
Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this…
Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness…
Search Engine Marketing For Travel-Related Sites
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves…
Keep Your SEM Firm In The Loop!
Been working with an SEM firm? Be sure to stay in touch with them before changing your site. They can ensure you…
Overture Opens Ambassador Program To Traditional Ad Agencies
Overture’s long-standing Ambassador program for search engine marketing firms is now allowing interactive and traditional ad agencies to participate. More details from…
New Search Marketing Association in the UK
>From the press release: “A working group of search engine marketing professionals in the UK has come together to plan the formulation…