SEM.
The Search Engine Update – Number 183 – October 18, 2004
Search Engine Watch editor Danny Sullivan recap of top search engine stories from early October 2004.
Customer Targeting In SEM
Kevin Lee looks at how customer segmentation can be applied to search engine marketing: Connect With Customer Segments in Search from ClickZ.…
Search Marketing 2004: What’s Right, What’s Wrong
Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers…
SEMPO Gets Forum For Members, Wants More Survey Data
Barry Schwartz reports that SEMPO has opened its own forum area for members, a positive move that should help those within the…
Fathom Keyword Price Index Provides Bid Benchmark
Search marketing firm Fathom Online has assembled a Keyword Price Index to show average bid prices for various industries. The index looks…
Jeremy Zawodny: Yahoo Search Blogvangelist
Jeremy Zawodny is a Yahoo employee who once worked on the search side and now returns to it, as he explains more…
Connecting with Customers through Search Market Research
Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle?…
Thanks For Your Horrible Link Request
As part of my Intro To Search Engine Marketing session at our Search Engine Strategies conferences, I always have a segment on…
Threadwatch Tracks SEM Forums
Search engine marketing forums can be great reading, but finding the best stuff among the chaff can also be hard. Threadwatch is…
SEMPO Search Marketing Survey Opened
Last week, I complained that little is known about the size of the search marketing industry. Paid search spending, sure — we’ve…