Topic

SEM.

Everything we have published on SEM. 1,002 articles
Industry

Vote For The Most Annoying Forum Personality

ThreadWatch is throwing a different kind of SEO awards contest. They are running a contest for you to pick the five top…

By Barry Schwartz · 24 Mar 2006

Industry

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position,…

By Greg Jarboe · 14 Mar 2006

Analytics

SEO Tools Bonanza from SEOValley & SEO Book

Search Engine Journal reports on SEO/SEM related tools from SEOValley and SEO Book. SEOValley has 22 different SEM related tools, including and…

By Barry Schwartz · 13 Mar 2006

PPC

‘Drafting’ and ‘Hijacking’ in Paid Search

A ClickZ article named Paid Search Spawns ‘Drafting’ and ‘Hijacking’ Strategies discusses the differences of ‘drafting’ and ‘hikacking’ tactics and its legal/ethical…

By Barry Schwartz · 10 Mar 2006

Industry

Leveraging the Global SEM Landscape

Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the…

By Heather Lloyd Martin · 07 Mar 2006

SEO

Targeting Local Searchers

Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior…

By rumo · 04 Feb 2006

Industry

Lack of Search Marketing During Christmas Season Hurt FTD’s Bottom Line, Head of Marketing Replaced

For your, “the importance of search marketing folder.” An article from DMNews: FTD: Online Search Misstep Cost Sales, points out that FTD…

By Gary Price · 27 Jan 2006

PPC

How to Handle Yahoo’s Shorter Ad Descriptions

Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…

By Gary Price · 23 Jan 2006

Industry

What’s Your Typical SEM Day Like?

How do you begin your day in search or search marketing? A Typical SEO Daily Routine over at our Search Engine Watch…

By Danny Sullivan · 13 Jan 2006

Industry

Search Marketing’s About People and Principles, Not Just Algorithms, Part 2

More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference, continued from yesterday's Search Marketing's About People and Principles,…

By Andrew Goodman · 12 Jan 2006