SEM.
Fathom Online: Keyword Prices Drop in December
MediaPost has news about the just released Fathom Keyword Price Index (KPI) report for December in the article: Keyword Prices Continue Downward…
Effective Search Marketing Management, Continued
In today’s SearchDay article, SEM Campaign & Project Management, Part 2, guest writer Greg Jarboe continues coverage of a recent Search Engine…
Tips for Effective Search Marketing Campaign Management
Search marketing has evolved from relatively straightforward task to a multi-faceted process requiring a variety of skills, often performed by a team.…
SEM Campaign & Project Management, Part 1
What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience…
Searches for Google’s Share Price, AdWords, and New Homes
So a Googler or the relative of a Googler goes to Google and types in the ticker symbol of Google (GOOG) to…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
Search Engines Forum Spotlight
Links to the week's topics from search engine forums across the web: Just how Important is SEO in a Business Start Up…
Advertisers Offer Google Kudos for Allowing Separate Bidding
Christine Blank’s article: Agencies Like Bidding Separately for Google Content, offers kudos from advertisers to Google for giving them more flexibility and…
The Challenge In Hiring SEMers
As search marketing keeps getting hotter, so does the challenge in finding good people to do search marketing. Below, some articles on…
U.S. SEM Firm Innovation Interactive Acquired by Japan’s Livedoor
It’s SEM acquisition time! Clickz reports that Japan’s Livedoor has acquired Innovation Interactive, parent to 360i and SearchIgnite. Financial terms were not…