SEM.
B2B Issues: How to Beat Out Competition with Keyword Intelligence
Jessica Bowman focuses on competing in a business to business marketplace, and offers tips on how to refine your keyword strategy in…
Neo@Ogilvy Partners with SEMDirector
Neo@Ogilvy, a digital media agency under the Ogilvy umbrella, will begin providing its clients with search marketing automation technology from SEMDirector. The…
Google, Yahoo Respond to Click Quality Council Guidelines
Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to…
Is Zunch Communications’ Bankruptcy a Sign of Things to Come?
Zunch Communications has declared bankruptcy, but Zunch Worldwide lives on. The new entity bought the assets and took on some of the…
An Inside View of the Agency
Chris Boggs breaks down some common roles within agency teams, and explains the approach to working alongside others.
iProspect Opens Office in Spain
SEM agency iProspect recently began accelerating its global expansion plans by moving founder and former CEO Fredrick Marckini over to parent Isobar…
Google Changing Tune on Performics?
Since Google announced its intention to acquire DoubleClick, the industry has been buzzing with speculation about what would happen to Performics, the…
Today’s Featured Expert Columns
In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics…
Highlights from the SEW Blog: Apr. 16, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Interpublic Group Acquires Reprise Media
Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services…