SEM.
The Number One Google Killer: Google
Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You’re not alone. Have…
SEMPO Adds Two New Working Groups: San Fran and the ATL
SEMPO (Search Engine Marketing Professional Organization) has announced two new working groups for search marketing professionals. The new working groups will be…
Taking the Long View
Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to…
Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI
We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO,…
SES San Jose 2009 Kicks Off with Over 5,000 Attendees
The Search Engine Strategies (SES) San Jose Conference & Expo and Social Media & Video Strategies Forum both get underway on Tuesday,…
AdGooroo Adds Three New Features to Search Marketing Tool
AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of…
Strategy, shmategy… What’s in a word?
I noticed my friend Chris Zaharias over at Omniture posted about Search Engine Strategies rapidly becoming Search Engine Tactics. Zzzzzzz… Sorry Chris,…
Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose…
Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But…
Search Spend Projected to Grow Despite Fears
The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come…