SEM.
B2B Search Engine Marketing: Goals for 2011
New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
Search Week in Review for Dec. 18, 2010
Here’s a roundup of this week’s columns and news stories for the week of Dec. 12 to Dec. 17, as reported by…
Budget Survey Sees Big Drop In 2011 Online Ad Spends
A White Paper on marketing budgets for 2011 suggest a drop in online banner advertising, digital magazines and microsites is coming, while…
This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail
This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Many are making predictions or offering…
Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday
As many search marketers in the U.S. retail sector will know, the holiday season simultaneously represents the biggest opportunity and threat to…
SearchIgnite DSP Makes Display Advertising More Like Paid Search
Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it all. This…
Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?
The Boston Globe has just published it’s list of “The 25 most stylish Bostonians” and I’m not on it. And I’m starting…
CTRs Jump After Google Changes Name of Ads [Report]
Google’s recent renaming of “Sponsored Links” to “Ads” has been a positive for advertisers, according to a new study. The Search Agents…
Conference Agenda Posted for SES London 2011
If you haven’t looked lately, the conference agenda has been posted for SES London 2011. One of the sessions that you won’t…
Google Place Search: Location Information Just Became More Critical
Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy…