SEM.
Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying…
Seven of the most interesting SEM stories of the week
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
Bing reveals the top US and UK searches of 2015
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015...
Six of the most interesting SEM stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Seven of the most interesting SEM stories and stats of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Lowe’s: the customer journey from search to checkout
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC…
Nine fascinating SEM news stories and stats from this week
Just like the current series of The Muppets, our weekly programme has been put on hiatus for re-tooling.
SEM stats: 20+ of the most interesting from this week
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
SEM stats: 10+ of the best from this week
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as…
Is Your New Content the ‘Right’ Content?
Successful content expansion is not measured by continuous efforts to churn out whatever is trending. Rather, it entails a thorough analysis of…