SearchEngineWatch.
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study…
Zenya Introduces Keyword Repository Categorized by Searcher Intent
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which…
Instantly Find & Follow New Friends via the #SESNY Tweetwall
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…
4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use…
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…