Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in a list without attributing or linking back to their sources.
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search.
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right link.
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet.
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.