Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view.
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP domination
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015...
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and clicking-through to purchase an item, all from a customer’s point of view.