Search engines.
Go to SES Berlin or SES Chicago for “Three Key Trends”
During the past two weeks, I’ve given you a couple of reasons why you should go to either Search Engine Strategies Berlin…
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But…
SearchDay | Sage’s Twitter Promotion Experiment
Today's search engine marketing news and opinion: Sage's Twitter Promotion Experiment; Bing Continues to Boom, At Google's Expense; Google Mobile App for…
SearchDay | Do Accents Really Matter in International SEO?
Today's search engine marketing news and opinion: Do Accents Really Matter in International SEO?; Google Sidewiki Enables Comments for Every Web Site;…
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the…
Improve Your SEM in Time for the Holidays
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO…
How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it…
SearchDay | Will Social Media Drive a Web Without Walls?
Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and…
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will…
SearchDay | Local Search Changing with the Seasons
Today's search engine marketing news and opinion: Local Search Changing with the Seasons; Click Fraud Not Dead Yet; Google Officially Launches DoubleClick…