Search engines.
Reverse Engineering Search Engine Algorithms is Getting Harder
Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally…
Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look…
Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of…
Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…
Yahoo Search Market Share Losing Streak Extends to 8 Months
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months…
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how…
A Mom’s Advice: Master YouTube Annotations (& 3 Hairstyles for Mother’s Day)
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so…
Google Commissioned Report Aims to Protect Search Engine Free Speech Rights
In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with…
Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring…
Why Google Beat Inktomi: the Inside Story From Former Engineer
Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
How Google Uses Human Raters in Organic Search
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results…
Fishing for Insights About Google’s Penguin Update
Those in charge of SEO for websites or brands impacted by the Penguin update are scrambling to find answers and insights in…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you…
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus…
How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics,…
14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue…
Google’s Brin: Governments, Apple, Facebook Threaten “Open” Internet
Google co-founder Sergey Brin has warned against the growing number of restrictions on the Internet arising from governments' attempts to control communications…
Global Search Engine Marketing [Book Review]
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online…
Larry Page Delivers 2012 ‘State of Google’ Address
The Google co-founder said in his 2012 Update from the CEO report that the company would be looking to improve Google's search…
Internal Linking, the Other Linking
In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on…
Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to…
How to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can…
Page 14 of 102