Search engines.
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting…
Google Birthday Doodle Gives Power to the Poople
By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today,…
Google Rich Snippets Testing Tool Gets New Name, Design, Languages
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks,…
Google’s Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the…
A Call To Search Engines to Reduce Dependence on Microformats
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…
Bing Tries to Make Search Sexy to College Women
Bing wanted to show young women that it's worth checking out, so when it threw down the gauntlet encouraging people to test…
Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions
Germany’s Bettina Wulff is taking Google to court over suggestions she is a prostitute in Google autocomplete results. Google can remove piracy…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since…
Bing It On! Bing Goes Toe-to-Toe Against Google
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…
How to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break…
How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…
Google Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make…
Bing Adds Percent Change Metrics to Webmaster Tools
Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change -…
Organic vs. Paid Search Results: Organic Wins 94% of Time
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…
PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…
Google Will Remain Opera’s Default Search Engine Through 2014
Opera will continue using Google as its default search engine for its mobile and desktop web browser through August 2014. The firms…
4 Ways to Fatten Up Your Affiliate Site
Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten…
Blekko SEO Tools Now Costs $99/Month
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month.…
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here…
Non-Content Based Link Opportunities Are Often Missed
What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies…
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