Search engines.
Keywords Are Dead! Long Live User Intent!
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to…
Google Takes 67% Search Engine Market Share
Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore…
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what…
Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…
SEW Debuts Tablet Site, Q&A Forum, Comparison Service
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New…
Quixey App Search Integrates into Ask.com Natural Results
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy…
After Panda & Penguin, is Google Living Up to Its Great Expectations?
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But…
SEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative…
5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data
Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing,…
Google Smashes U.S. Search Market Share Record, Closes in on 70%
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.…
10 SEO Considerations for a Content Management System
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your…
Google UK Search Market Share Slips Below 90%
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that…
Google Accused of Being Too Slow to Derank Pirate Websites
In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being…
SEO & Website Redesign: Relaunching Without Losing Sleep
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. If you're looking to redesign…
How Often Do You Optimize?
When you launch a new site or enter the SEO game for the first time, one of the first steps is spending…
Government SEO is Broken
Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and…
Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four…
Is Your SEO Agency Any Good?
There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics…
SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just…
The Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification.…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
Google Crisis Response: From Search Engine to Information Provider
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
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