search engine visibility
If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books?
Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how.
What qualities should you look for when assembling an enterprise SEM team? While creative, technical, and political skills might be in good order, you should consider some offline skills when assembling an efficient enterprise-level SEO team.
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process.
Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends.
It is Superbowl time again soon (go Jets) and in what seems to be the viral marketing method of GoDaddy, their ads ... read more