Topic

Schema.org.

Everything we have published on Schema.org. 47 articles
Latest in Schema.org

Google Drops Authorship From Search Results

Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped."

By Lisa Lacy · 29 Aug 2014

Content

Implementing the SEO Quality Gate

Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal…

By Andrew Delamarter · 07 Jul 2014

SEO

6 Ways to Make Your Search Results Shine

There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search…

By P J Fusco · 03 Jul 2014

SEO

A Recipe for a Tasty Semantic Search & SEO Salad

Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of…

By Doc Sheldon · 03 Jun 2014

SEO

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four…

By Jessica Lee · 28 Apr 2014

Development

Schema.org Introduces New Elements for Actions

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping…

By Thom Craver · 22 Apr 2014

Local

Google Supports New Schema for Multiple Business Phone Numbers

Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing…

By Thom Craver · 13 Apr 2014

Development

Schema & International SEO – Everything You Need to Know

Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards…

By Michael Bonfils · 27 Mar 2014

SEO

SEO for Startups & New Businesses: An 11 Step Plan

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps…

By Aaron Shear · 25 Mar 2014

Content

Eight ways to do local SEO without content marketing

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and…

By Pratik Dholakiya · 21 Mar 2014

SEO

So… You Think SEO Has Changed?

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of…

By Catfish Comstock · 19 Mar 2014

SEO

Bing Webmaster Tools: An Overview

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster…

By Aaron Shear · 19 Mar 2014

Local

Show Me the Menu: Google Now Displays Restaurant Menus in Search Results

You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results,…

By Jennifer Slegg · 03 Mar 2014

Industry

Google Tests Restaurant Menus in “Card” Results

The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its…

By Jessica Lee · 14 Feb 2014

Local

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary…

By Bill Connard · 13 Feb 2014

Content

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a…

By Grant Simmons · 30 Jan 2014

Development

Metadata & You: Best Practices, Benefits & Implementation Made Easy

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…

By Andrew Delamarter · 14 Oct 2013

Development

2 Underutilized Opportunities for Schema on Your Website

Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs…

By Carrie Hill · 04 Jun 2013

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