Schema.org.
Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in…
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an…
The State of Schema.org: What are the biggest challenges surrounding Schema markup?
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light…
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work,…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are…
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your…
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is…
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is…
How do I get a search box to appear in my site’s search results?
I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
Do you have to come first in search anymore?
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm…
SEO for E-Commerce Websites
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO…
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as…
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is…
Bing Begins Indexing Apps By Content Rather Than Title
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges…
Google to Make Mobile URLs More User-Friendly
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile…
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's…
Are keywords still relevant to SEO?
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.
8 Innovative SEM Tips From Those in the Know
When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have…
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Google Launches Improved Sitelinks Search Box
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to…
Block Determination and Link Distribution
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are…
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