sales
2013: The Year of Marketing Integration
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.
Google: Searches Can Accurately Predict Smartphone Sales [Study]
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
Increase PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far.
7 Tips to Start Making Meaningful Connections on LinkedIn
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven tips will help you get you started.
3 Tips for PPC Holiday Preparation in 2012
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready.
Guilty, Hopeful, Clueless Marketers and the Need for Change – #SESCHI 2011 Keynote
Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage.
Is Best Price Always the Best Offer? iPhone App Finds In-Store Deals Nearby You
SaleLocator.com a site which aggregates local information about shopping sales in your local area have launched an iPhone app that automatically searches ... read more
NY Times Publishes First Best Seller List That Includes eBooks
This weekend the New York Times Best Seller List includes eBooks for the first time. From the numbers eBooks appear to have ... read more
Google Promoting Geotargeted Ads In Europe As EU Antitrust Investigation Continues
Google is increasing its mobile ad sales team in Europe and promoting opportunities with geo-targeting, as European antitrust investigators ask advertisers whether ... read more
How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn how to use this data to your advantage.
