Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners.
The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011.
"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke the rules and rocked the world. You'll find many "ah ha" moments in this 432-page-turner for nerds.
YouTube has just added 3,000 new movie titles for rent in the U.S. At the same time, YouTube is also bolstering its ... read more
Google CEO Larry Page made waves in his first week back at the helm last week, promoting seven executives to senior vice ... read more
CEO Larry Page’s week began with the resignation of Jonathan Rosenberg and is ending with a big change to the structure of ... read more
YouTube is reportedly ready to spend $100 million to develop original ad-supported programming to populate about 20 new niche “channels,” according to ... read more
On Friday, YouTube co-founder Chad Hurley stepped down as the company’s CEO. What impact will this have on YouTube and video marketing? ... read more