When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts here.
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Google launched a new URL shortening service, but it has limitations. It can only be used via the Google Toolbar and Feedburner, ... read more
In Google’s search results, they’ve always included the URL to the link associated with a given result. The URL is set in ... read more
Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.
Today's search engine marketing news and opinion: 15 Social Media Maxims for Marketers; Video Search 101, Part 1; Bing is Live (no pun intended); and more.
Does Google hate domain Hyphen-Nation? Alleged "spammy" domainers cry foul.