ROI.
Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering
It looks like search engine marketing platform, Kenshoo is being very active lately, scaling up big time. It has entered partnerships with…
New Product Launch by Acquisio at SES Toronto 2010
There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected…
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?
Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why. How it works…
Google AdWords Rolls Out Broad Match Modifier Feature in UK And Canada
Marketers in the UK and Canada are the first to benefit from the new AdWords broad match modifier feature that allows higher…
Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI
Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of…
Interview with Mark Bole, CEO of BigMouthMedia
Last week I spoke with Mark Bole from BigMouthMedia, about the recent merger of LBi and Obtineo (BigMouthMedia’s holding company) and €40m…
Coremetrics Latest to Add Facebook Analytics
Measuring the world’s most popular social network is taking the web analytics industry by storm. Last week, Webtrends unveiled its Facebook measurement…
SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009
Creative Commons Photo Credit Flickr/KayVee.INC The session title “SEO vs. PPC: The Ultimate Search Battle” insinuates some kind of inevitable victory of…
Remarketing Rated as Most Underutilized Technology in Advertise.com/SEMPO Survey
Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and…
Social Media Success Stories
What is the ROI of social media? Consider these success stories before activating your calculator.