ROI.
Google AdWords Updates Conversion Tracking Options
Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code. Conversions Under…
Yahoo Dropping Paid Inclusion Program at End of Year
Yahoo! has announced that it’s nixing its paid inclusion program. The program has allowed websites to be submitted to Yahoo!’s search engine…
SearchDay | Granularity in Landing Page Optimization
Today's search engine marketing news and opinion: Granularity in Landing Page Optimization; Yandex -- the SEO Perspective; Adobe Acquiring Omniture; and more.
Adobe Acquiring Omniture
Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated…
SearchDay | Redesigning Your Web Site? Don’t Neglect SEO
Today's search engine marketing news and opinion: Redesigning Your Web Site? Don't Neglect SEO; When and How to Outsource Your Small Business…
SearchDay | Landing Page Optimization Pitfalls
Today's search engine marketing news and opinion: Landing Page Optimization Pitfall -- Not Collecting Enough Data; Managing Your Global Search Program; Google…
SearchDay | Integration of Your Marketing Efforts
Today's search engine marketing news and opinion: Going the Distance -- Integration of Your Marketing Efforts; Blogging for Search Engine Optimization; Google…
Study Shows ROI Improvements in Bing Over Live Search
Organic, Inc. has released the results of an ROI study of Bing. The study was conducted using Organic’s proprietary analytics models: Return…
Marin Software Adds Features, Experiences Client Growth in Tough Economy
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based…
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting,…