Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
Google Webmaster Tools will now let you know how many pages of your website are currently included in Google’s index. The new feature can be found by visiting the Health menu. Once there, you’ll find a graph with a year’s worth of data.
Due to an infrastructure change, Google News is now using the Googlebot instead of a dedicated crawler to examine web content. While most elements remain the same, webmasters should be aware of some minor differences in indexing and crawling.
Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new ... read more
Google is once again reminding news publishers that they do not have to be indexed by the search engine. All they have ... read more
A number of the leading online news publishers are looking to organize greater control over how and what news of theirs gets ... read more