I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions?
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet.
Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page.
Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped."
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.