What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet.
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation.
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.
Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.