Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place. How will the successor compare to the original?
Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors, like a site that isn't aesthetically pleasing or even the weather.
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?
When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the cheaper option.
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media.
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why.
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.