Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider tips that will get you off to a flying start with remarketing.
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant results.
What are some of the most common problems international brands face in their paid search management?
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.