For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make your site more accessible for crawling.
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites.
If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues.
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.