Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful online PR strategy.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Reddit, as well as additional nontraditional "news" sources, have been appearing in Google's "In the News" results.
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses.
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche.