Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making.
Yahoo is adding some new search options just in time for the holidays. Users can now do advanced searches for recipes, use Yahoo for quick comparison shopping, and get richer updates for entertainment queries. Here's a look at what's new.
Blekko's big pitch for recipe searches is that they involve human curation. Now that curation has become more powerful with a new ingredient: established recipe sharing site Foodily is taking the role of editor-in-chief for recipe-related slashtags.
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase funnel if they intend to keep them.
If you have some chicken breast inthe fridge and want a new way to cook them, then FoodieView.com may be the search ... read more