Quality Score.
AdWords Landing Page Quality Score Coming To AdSense Network
Last night the Inside AdWords blog announced two main things. The first is that Google will be “improving the algorithm for evaluating…
Google Won’t Reveal Details Of AdWords Exchange Rates
I spotted an interesting thread which I then followed up on today at the Search Engine Roundtable which shows that Google won’t…
Google Says Goodbye To Affiliates?
At Search Engine Roundtable, I wrote Google AdWords Ridding Themselves of Affiliates, which documents a case of a long time AdWords advertiser…
Many Advertisers Are Frustrated With Google’s New Quality Score & Pricing
On July 7th Jennifer Slegg reported that the new Google AdWords landing page quality score algorithm has been updated. Since then, the…
New Landing Page Quality Score Announced for Google AdWords Advertisers
The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with…
Google Checkout Could Increase Costs For The Shopping Comparison Engines
Google Checkout adoption will translate to higher costs for the shopping comparison engines. Some of the costs will be passed onto merchants,…
Google AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. Not participating in the…
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
Yahoo “Project Panama” Testing New Ad Ranking System
Last August, we covered how Yahoo planned to launch a new paid listings model more like Google AdWords, where clickthrough and other…
AdWords Adds Position Preference Feature; Opt-Out For Positions You Don’t Like
News from our Search Engine Watch Forums that Google is rolling out a new “Position Preference” feature allowing advertisers more ability to…