Quality Score.
Forbes Discusses Impression Fraud And Impact On Google’s Outlook
I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud. Impression…
How to Handle Yahoo’s Shorter Ad Descriptions
Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…
New Stuff from Google AdWords: Troubleshooting Wizards, Landing Pages & Your Quality Score, and Larger Font Sizes For AdWords
Three items on the Google AdWords beat to report on: a new troubleshooting wizard for advertisers with missing ads, landing pages factored…
Humans Still Part Of Google Ad Review Process
Yesterday I posted about concerns over the relevancy of ads at Google and the question of whether human review was still being…
Irrelevant Google Ads, Due To Humans No Longer Checking For Relevancy?
Google, Heal Thyself is a very nice piece from Peter Hershberg at SearchViews that looks at how ads on Google are running…
More Transparency Needed On How AdWords Are Ranked?
Google Goes Las Vegas from Robert X. Cringely at PBS looks at the anecdote of someone who was paying $0.10 per ad…
New Google AdWords Bidding System Live For All
The new Google AdWords system allowing advertisers to target terms that previously might have been disabled, along with new minimum bids and…
Goodman Revisits AdWords Changes & Importance Of Clickthrough
The Importance of Clickthrough Rate (CTR): Has it Changed? from Andrew Goodman at Traffick is a very long look at recent changes…
Google Simplifies & Loosens Requirements for AdWords
Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for…